25+ Big Brands Using Shopify & Proving It’s Not Only for Startups

25+ Big Brands That Use Shopify Blog Post Cover Image
Big brands don't make business decisions lightly. So, when you see industry leaders choosing Shopify, it's time to pay attention.

Shopify has a reputation for helping small businesses launch and grow, but when it comes to e-commerce, big players need powerful tools too. Big brands don’t make business decisions lightly. So, when you see industry leaders choosing Shopify, it’s time to pay attention.

In this article, we’ll discover more than the top 25 brands that trust Shopify to deliver a seamless shopping experience for their global customers.

First, Why Big Brands Use Shopify

Forget the “startup platform” myth. Household names like Decathlon and global pop icons like Kylie Jenner choose Shopify to power their online empires. Why? It stands strong against enterprise-level competitors like Magento and BigCommerce, offering the essential tools big brands need:

1. Unmatched Scalability: Shopify and Shopify Plus offer the scalability big brands need to handle surges in traffic and sales without breaking a sweat. This means large enterprises can reliably expand their online presence without worrying about upgrading their infrastructure.

2. Streamlined Operations: With Shopify’s intuitive interface and a wide array of apps and integrations, brands can streamline their operations, from inventory management to customer service to omnichannel selling. This integration capability allows brands to automate and optimize their e-commerce workflows, saving time and resources.

3. A Focus on Security and Compliance: For big brands, safeguarding customer data is paramount. Shopify provides robust security measures, including PCI compliance and SSL certificates, ensuring customer transactions are secure and data is protected. This peace of mind is invaluable for brands operating on a global scale.

For a detailed list of Shopify features and how it works, check out our blog post Shopify Unveiled: Understanding The Ecommerce Giant And Its Mechanisms.

Top 25+ Brands Using Shopify

1. Kylie Cosmetics

Kylie Cosmetics Shopify Store Preview

Kylie Cosmetics, the beauty empire of social media giant Kylie Jenner (who boasts over 368 million Instagram followers), is infamous for selling out collections in mere minutes. Their massive sales surges could overwhelm most platforms – but not Shopify. In 2016, Shopify flawlessly powered one of the biggest e-commerce launches ever, handling over 200,000 simultaneous visitors for Kylie Cosmetics.


SKKN BY KIM Shopify Store Preview

SKKN BY KIM, a luxury skincare line from Kim Kardashian, leverages its Shopify-based platform to enhance the customer experience. The reality star made a bold comeback to the makeup industry with SKKN by Kim, launched just over two years after shuttering KKW Beauty in August 2021. Its integration with Recharge allows for subscriptions, making it easy for customers to automate the replenishment of their favorite products.

3. Range Beauty

Range Beauty Shopify Store Preview

Range Beauty, launched by Alicia Scott, is a plant-powered makeup for people with sensitive skin and conditions like eczema and cystic acne. Frustrated by the lack of makeup options for both her skin tone and sensitivities, she embarked on a mission. Through research, networking, and mentorship, she created a breakthrough hydrating foundation. That success fueled her cosmetics line, now flourishing on her Shopify store. Range Beauty’s use of diverse models sends a powerful message of inclusivity, resonating deeply with her target audience.

4. Decathlon

Decathlon Shopify Store Preview

Decathlon, the world’s largest sporting goods retailer, dominates the market with over 1,697 stores in 60 countries. From football to skiing and everything in between, their vast selection makes them the go-to for individuals and teams alike. Their expansive online shopping experience is powered by Shopify, ensuring a seamless experience worthy of this industry leader.

5. Alo Yoga

Alo Yoga Shopify Store Preview

Alo, founded in 2007 in Los Angeles, is an internationally renowned yoga brand that boasts not only millions of direct social media followers but also endorsements from megastars like Hailey Bieber, Gigi Hadid, Addison Rae, and Kendall Jenner. They offer a complete range of yoga wear and accessories, solidifying their position as one of the industry’s top players.

6. Victoria Beckham

Victoria Beckham Shopify Store Preview

Victoria Beckham is an English powerhouse known for her fashion design, singing career, and television appearances. With high-profile collaborations under her belt, she launched her nominative fashion label in 2008, followed by a more accessible diffusion line in 2011. Her designs have solidified her status as an internationally recognized style icon. You can find her fashion products on her Shopify store, among other places.

7. David Beckham

David Beckham Shopify Store Preview

Eyewear by David Beckham maintains the same high standards as the man himself. Powered by Shopify Plus, the brand delivers a seamless shopping experience. Their commitment to the platform ensures it can effortlessly scale alongside their future ambitions.

8. Elie Saab

Elie Saab Shopify Store Preview

Elie Saab, the iconic fashion house, is renowned for its breathtaking designs and unparalleled quality. Their Shopify store offers a curated selection of haute couture and ready-to-wear pieces, showcasing exquisite designs and meticulous craftsmanship that are accessible online.

9. Fashion Nova

Fashion Nova Shopify Store Preview

Fashion Nova skyrocketed to fame, becoming one of the world’s most googled fashion brands alongside giants like Gucci and Chanel. Their success stems from affordable pricing, inclusive sizing, and endorsements from stars like Kylie Jenner, Blac Chyna, and Cardi B. Their clever social media strategy encourages customers to post photos in their outfits, with the best looks featured on the Fashion Nova homepage.

10. Rebecca Minkoff

Rebecca Minkoff Shopify Store Preview

Rebecca Minkoff, founded by siblings Rebecca and Uri Minkoff, this global fashion powerhouse sells handbags, accessories, footwear, and apparel across 900 stores worldwide and its Shopify-powered store. To elevate the customer experience, they leveraged Shopify Plus technology for 3D modeling and augmented reality features. This tech-savvy move paid off: shoppers were 44% more likely to add items to their carts, 27% more likely to purchase, and 65% more likely to buy after interacting with AR features.

11. Steve Madden

Steve Madden Shopify Store Preview

Steve Madden, based in NYC, has disrupted the shoe industry, blending its vast experience with innovative and eye-catching designs. With over 200 retail stores globally, the brand also offers direct-to-consumer (DTC) sales through its Shopify-powered online store.

12. Vogue

Vogue Shopify Store Preview

Vogue, a timeless authority in fashion, consistently sets trends with its iconic content. Seeking to further engage with their loyal readership, they launched a Shopify store, offering a curated selection of apparel, books, and designer clothing.


US POLO ASSN Shopify Store Preview

US Polo Assn. is a household name in fashion. With a heritage rooted in the 1890s and a signature style, the brand boasts a loyal following. To support their ongoing growth, they partnered with Shopify, seamlessly managing high-traffic volumes. Their $200 million revenue in 2021, even amidst the pandemic, highlights their strong market position.

14. Taylor Swift

Taylor Swift Shopify Store Preview

Taylor Swift, a global pop icon trusts Shopify to power her official merchandise store. It’s the ultimate destination for fans, offering music, apparel, and more. Shopify reliably handles the high demand, ensuring a smooth experience for Swifties.

15. Triangl

Triangl Shopify Store Preview

Triangl, an online-only bikini brand exudes effortless cool with its minimalist aesthetic that seamlessly blends retro and contemporary vibes. A masterful mix of stunning product shots and aspirational lifestyle photography sells the brand’s vision just as effectively as its swimwear. Their Shopify-powered store continues this seamless experience, and their recent expansion into men’s swimwear further solidifies their growing presence.

16. Minecraft

Minecraft Shopify Store Preview

Minecraft, a global gaming phenomenon, built its official merchandise store on Shopify. Fans can find Minecraft-themed clothing and accessories, with the platform ensuring a smooth and enjoyable shopping experience.

17. Allbirds

Allbirds Shopify Store Preview

Allbirds, a New Zealand and American company that sells footwear and apparel. Allbirds shoes are a testament to eco-friendly choices, made with responsibly sourced, high-quality natural materials including ZQ Merino wool, eucalyptus tree fibers, and sugarcane. The brand, powered by Shopify Plus, delivers a website that excels at storytelling, showcases its products with elegance, champions sustainability, and ensures a smooth user experience.

18. Gymshark

Gymshark Shopify Store Preview

Gymshark’s rapid rise from a garage startup to a $1.3 billion fitness apparel powerhouse is remarkable. With over 5 million social media followers, their popularity became overwhelming, leading to a Black Friday website crash on Magento. Gymshark switched to Shopify, ensuring a platform capable of handling their explosive growth.

19. Lakers Store

The Lakers Shopify Store Preview

The Lakers Store is a Shopify-powered merchandise store designed for the devoted supporters of The Los Angeles Lakers a legendary basketball team with a storied history of championships and iconic players like Kobe Bryant, Shaquille O’Neal, and Magic Johnson.

20. Bremont Watches

Bremont Watches Shopify Store Preview

Bremont, a luxury British watchmaker renowned for its aviation-inspired designs, produces approximately 10,000 pieces annually, generating around £40 million in revenue. Their Shopify-powered e-commerce store fuels their global sales strategy. The website delivers a luxurious experience through its use of elegant product imagery, behind-the-scenes glimpses of the handmade process, and high-caliber videos.

21. Netflix Merch Shop

Netflix Merch Shop Shopify Store Preview

The Netflix Merch Shop leverages Shopify for more than streaming! It offers fans exclusive merchandise from top shows like Stranger Things, Cobra Kai, and The Witcher. Launched in 2021, the store promises even more exciting collections for devoted viewers.

22. Huel

Huel Shopify Store Preview

Huel, a UK powerhouse in 2024, is a no-prep meal that doesn’t compromise your health. Originally known for its powder-based, nutritionally complete meals, the brand now boasts hot meals, vitamin drinks, snacks, beverages, and even apparel. This explosive growth is powered by Shopify’s scalable platform, handling Huel’s massive order volume flawlessly across expanding territories. Their popular store seamlessly combines minimalist design with exceptional functionality.

23. Bruvi

Bruvi Shopify Store Preview

Bruvi aims to revolutionize single-serve coffee with its focus on convenience and sustainability. Their coffee makers and accompanying pods are thoughtfully designed to minimize environmental impact through ethical sourcing, resource conservation, responsible waste management, and sustainable practices.

24. Taza Chocolate

Taza Chocolate Shopify Store Preview

Taza Chocolate, founded by Alex Whitmore and Kathleen Fulton, delivers a unique, rustic flavor with their stone-ground Mexican-inspired chocolate. Their commitment to ethical sourcing shines through their direct relationships with farmers and third-party direct-trade certification. Full transparency is offered in their annual reports, detailing payments, partnerships, and their positive impact.

25. The New York Times Store

The New York Times Shopify Store Preview

The New York Times Store satisfies both dedicated Times fans and anyone searching for one-of-a-kind gifts. Powered by Shopify, The New York Times Store is now a thriving e-commerce destination that connects with The Times’s community. With items like mugs, aprons, and enamel pins, the store gives readers a tangible link to the brand and underscores The Times’s commitment to independent journalism.

26. The Economist Diaries

The Economist Diaries Shopify Store Preview

The Economist Diaries, powered by Shopify, delivers authoritative insights and opinions on global affairs, covering politics, business, finance, science, and technology. This e-commerce store offers a selection of The Economist books (both print and audio), along with stylish office stationery and diaries.

27. Wikipedia Store

Wikipedia Shopify Store Preview

Wikipedia, the world’s free online encyclopedia, is a testament to volunteer collaboration. And while Shopify doesn’t power the encyclopedia itself, it does power Wikipedia’s merchandise store – offering fans branded T-shirts, socks, and more.

28. Penguin Books

Penguin Books Shopify Store Preview

Penguin Books, a legendary British publishing house founded in 1935, embraces direct-to-consumer sales. Their Shopify-powered platform offers books, ebooks, and more to readers worldwide.

29. BBC Shop

BBC Shopify Store Preview

The BBC, with its 100-year broadcasting legacy, enjoys a devoted fanbase. Their Shopify Plus store offers merchandise, books, apparel, and more, ensuring a positive fan experience after outgrowing their previous platform.


The list above showcases the incredible diversity and success found among Shopify-powered stores. From global powerhouses like The New York Times and Kylie Cosmetics to innovative smaller brands, it’s clear that Shopify provides the scalability, flexibility, and features needed to thrive in the world of e-commerce. With customizable themes, essential business tools, and the ability to integrate with other solutions, Shopify empowers businesses of all sizes.

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